SRAM SCHWEINFURT LOCATION IS FACING THE GLOBAL CHANGE
SRAM is one of the most innovative bicycle component manufacturers in the market. Powerful brands like SRAM, RockShox, Avid, Truvativ and Zipp come together under the SRAM roof to generate an ever growing range of innovative products. SRAM Corporation is investing into Europe and adjusting the focus.
Over the past years more and more customers have moved their bicycle production to Asia. This ongoing change has initiated an important shift for SRAM Ë producing closer to the customer to provide better service to the market. At the same time, the demand for qualifi ed product service and training by distributors and dealers is growing.
To match this evolution and demand, SRAM is making a significant change to the Schweinfurt location Ë from production facility to Product Development, Design and Service Center of Excellence for Road-, Mountain- and Trekkingbikes, plus suspension systems.
The future of the location is not in question and SRAM will invest even more into the IGH product R&D and production globally. Manufacturing of IGH products will decrease over the coming years as we transit to existing IGH production in Asia. At the same time, SRAM will invest significantly into technologies and manpower to increase the output on the Product Development, Dealer Service and Logistic side.
The key areas of expertise for the new SRAM Schweinfurt location will be:
- Product, Design, Development and Testing
- Product Management
- RockShox Rear Shocks R&D Center
- SRAM Dealer Service Direct Center ( SRAM DSD )
- Product and Technology Training for Customers and Dealers
- European Marketing Hub for Sponsorship and Product
- Logistics and Warehouse
oder doch eher die günstigere MBI-Variante 
