Audience & Insights

As an advertiser, you have the opportunity to reach this audience in an environment of high-quality, editorial content. Take advantage of our premium advertising opportunities to get your product or brand in front of an engaged and motivated audience. Whether it’s integrated ads, sponsored content or influencer marketing, we offer flexible options to get your message across. We reach a large and active community that is passionate about road and gravel biking. Be a part of our magazine and reach your target audience with passion and commitment.

Our target group:

  • adults aged 25 to 54
  • predominantly male
  • very high affinity to sports, internet and technology
  • trend-conscious and active
  • interested in leisure and culture
  • high level of education
  • above-average income

Overview of access figures:

Page views per month: 8.200.000
Users per month: 2.000.000
Average age: Ø 42
Registered users: 110.000
Facebook: 9.600 Follower
Instagram: 20.400 Follower
YouTube: 18.800 Subscribers
Newsletter: 55.000 Subscribers

These are our users:

Gender:
Age:
Country of origin:

The bike profile of our users:

About the next bike:

Do you plan to buy a new bike soon?
How much budget do you want to spend?
My next bike is a:

Is the next bike an e-bike?

Yes or No?

Get more insights:

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