Audience & Insights

eMTB-News.de is a leading German and English language online platform for e-bikers of all levels and ages. The platform offers a comprehensive, networked and interactive source of information on the topic of e-Mountain Biking. The creation of this specialized e-biking platform was initiated based on the feedback of MTB-News.de users, which was collected in a survey in 2017.

Our target group:

  • adults aged 25 to 54
  • predominantly male
  • very high affinity to sports, internet and technology
  • trend-conscious and active
  • interested in leisure and culture
  • high level of education
  • above-average income

Overview of access figures:

Page views per month: 2.200.000
Users per month: 750.000
Average age: Ø 42
Registered users: 21.000
Facebook: 19.200 Follower
Instagram: 37.200 Follower
YouTube: 17.200 Subscribers
Newsletter: 11.500 Subscriber

These are our users:

Gender:
Age:
Country of origin:

The bike profile of our users:

About the next bike:

Do you plan to buy a new e-mtb soon?
How much budget do you want to spend?

How active are you in your free time?

Where are you planning your next e-bike holiday?
How many times a week do you ride an e-mtb?

Get more insights:

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