Audience & Insights
eMTB-News.de is a leading German and English language online platform for e-bikers of all levels and ages. The platform offers a comprehensive, networked and interactive source of information on the topic of e-Mountain Biking. The creation of this specialized e-biking platform was initiated based on the feedback of MTB-News.de users, which was collected in a survey in 2017.
Our target group:
- adults aged 25 to 54
- predominantly male
- very high affinity to sports, internet and technology
- trend-conscious and active
- interested in leisure and culture
- high level of education
- above-average income
Overview of access figures:
| Page views per month: | 2.200.000 |
| Users per month: | 750.000 |
| Average age: | Ø 42 |
| Registered users: | 21.000 |
| Facebook: | 19.200 Follower |
| Instagram: | 37.200 Follower |
| YouTube: | 17.200 Subscribers |
| Newsletter: | 11.500 Subscriber |

