Yeti Management, Investors Buy Company

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Yeti Management, Investors Buy Company

GOLDEN, CO (BRAIN)—A Yeti management team led by general manager Chris Conroy bought the high-end bike company last week for an undisclosed sum. Several private investors backed the deal.

Mike Markkula, a co-founder of Apple computers and former owner of ski maker Volant, had been the primary investor in Yeti Cycles. He sold Volant to Gen-X Sports in September, raising questions about Yeti's future.

"We're all excited about this deal," Conroy said. "There's been a lot of speculation over the fate of Yeti since Volant was sold but we're glad to put that to rest and move forward."

The complete buyout included Yeti's assets, inventory, intellectual property rights and 9,000-square-foot factory in Golden, Colorado. "Everything will remain intact," Conroy said.

Though officials declined to give the purchase price, Conroy said the company still has significant working capital for the next few years.

The group led by Conroy is the fourth to own Yeti. In the mid-1990s Schwinn bought the company from its founders for approximately $2 million. Markkula purchased the company in 1999 in a partnership with some investors in Volant Sports; he paid an estimated $1.2 million.

Yeti's buyout team included Conroy, Yeti's director of operations Steve Hoogendorn, and six private investors. The investors are passionate cyclists with experience in the bike industry, Conroy said.


Bicycle Retailer Editorial Staff
—November 7, 2001
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