Ritte is heavily inspired by Belgian cycling culture; the classics, cobbles, frites and beer. The name comes from Henri “Ritte” Van Lerberghe who showed up to the 1919 Flanders startline without a bike, borrowed one from a local, and attacked the peloton instantly. Such was his lead, that he had time to stop in a pub for a drink. One turned into four, and he still had the time and energy to get back on his bike and win the race. It’s that sort of spirit of racing and riding that inspires Ritte.
