UCI sucht neuen Titelsponsor – Zusammenarbeit mit RockyRoads vorzeitig beendet

Details zu den Hintergründen hat die UCI keine veröffentlicht – seit Dezember gab es bereits Informationen, dass RockyRoads vor dem Aus steht – bereit zum Start der Kooperation hatten sich etliche Fragen aufgetan.

Hier die Mitteilung der UCI dazu:

The International Cycling Union (UCI) is looking for a title sponsor for the UCI Mountain Bike World Cup presented by Shimano, which gets under way in Albstadt (GER) in May.

The UCI will not be continuing its contract with RockyRoads.net, which was title sponsor for the World Cup series in 2012. Discussions are already under way with other parties with a view to different partnership packages including naming rights, on-site visibility and promotional opportunities across the disciplines XCO, DHI and XCE.

Meanwhile, long-standing presenting sponsor Shimano continues its partnership with the Mountain Bike World Cup for another four years.

The 2013 UCI Mountain Bike World Cup presented by Shimano will include eight rounds in eight different countries, finishing with the Downhill final in Leogang (AUT) in September.

# Sietse Schelpe – RockyRoads